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Green value: environmental performance is already having an impact on land prices

Tuesday, April 8, 2025

In 2025, green value has become a tangible variable. More than labels, environmental externalities are shaping purchasing decisions.

Data: price differences between labels widen

According to the Conseil Supérieur du Notariat, a property classified A or B sells for an average of +18% more in Occitanie than an equivalent property classified D. Conversely, class F and G properties are sometimes discounted by more than 10%. These differences also apply to commercial properties.

Certification: a criterion of choice for investors

Impact funds, such as Armovie, make their investments conditional on the presence of accredited environmental standards. This is the case with Effinature, coupled with NF Habitat HQE. Certification becomes a selection filter.

Spin-off effect on land and mixed-use projects

Land that can be certified as biodiversity or living soil becomes more attractive to operators. This changes the hierarchy of opportunities, including on wasteland or in outlying areas.

Conclusion

The environment is already shaping the dynamics of real estate development. Arkoris and IRICE provide project owners with the tools they need to turn this pressure into a lever for value creation.

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